Local Virtual Event

Presented by the SHFM Local Committees

Creating Workplace Hospitality Value Through Neuroimaging 

This session has ended. View a recording of the session on-demand on SHFM’s YouTube Channel.

Advances in technology are changing the way that customers and companies are interacting with one another. And while technological advancements are helpful, using such technologies to wow customers through products and services that deliver value still remains important for companies.

In this interactive and virtual presentation, Drexel University will share how a company’s customer journey was transformed through neurological and behavioral studies which captured customer response.

Through virtual simulations, participants will tour Drexel’s Behavioral Lab. They will hear more real-word use cases to understand how the partnerships between the Drexel Solutions Institute and corporations provide insights to highlight opportunities for product improvement and value creation.


Virtual Event
Wednesday, May 26 | 1:30 p.m. – 2:45 p.m. ET


Hasan Ayaz, PhD
Associate Professor
School of Biomedical Engineering, Science and Health Systems
Drexel University
Hasan aims to develop next-generation brain imaging for neuro-ergonomics — the study of the human brain in relation to everyday tasks — with applications ranging from aerospace to healthcare. His research interests include neuro-engineering in human-computer interaction, as well as clinical and field applications of optical brain imaging. Among his accomplishments have been the development of continuous wave, functional near-infrared sensors and of enabling software for brain monitoring instruments. He also led the development of a handheld medical device, InfraScanner, that utilizes near-infrared spectroscopy (NIRS) to detect hematoma in head trauma patients. His research has been funded by federal agencies, corporate partners and foundations, and widely shared in over 200 publications.
Jonathan Deutsch, PhD, CHE, CRC
Professor and Director, Drexel Food Lab
Department of Food and Hospitality Management
Drexel University
Jon is the founding director of the Drexel Food Lab, a culinary innovation and food product research and development lab focused on solving real world food system problems in the areas of sustainability, health promotion and access. He was the James Beard Foundation Impact Fellow, leading a national curriculum effort on food waste reduction for chefs and culinary educators and was named a Food Waste Warrior by Foodtank. He is the author or editor of eight books including Barbecue: A Global History (with Megan Elias), Culinary Improvisation, and Gastropolis: Food and Culture in New York City (with Annie Hauck-Lawson) and numerous articles in journals of food studies, public health and hospitality education. A classically trained chef, Deutsch worked in a variety of settings including food product development, small luxury inns and restaurants.
Nick Jushchyshyn
Assistant Professor of Virtual Reality & Immersive Media
Westphal College of Media Arts & Design
Drexel University
Nick’s research focuses on the development and application of immersive media formats including virtual reality, augmented reality, and immersive projection, spanning areas including education, training, cultural heritage, medicine and narrative experiences. His background in computer graphics includes extensive work in image acquisition, computational photography, 3D modeling and animation, real time graphics, virtual production, motion/performance capture and software/hardware integration. Nick’s two decades of professional experience includes his work on several major feature films such as “The Girl With The Dragon Tattoo,” “I Am Number Four,” “Let Me In,” “The Last Airbender” and “The Curious Case of Benjamin Button,” which won an Oscar for Best Visual Effects.
Rajneesh Suri, Ph.D.
Professor of Marketing; Vice Dean for Research & Strategic Partnerships, LeBow College of Business
Academic Director, Drexel Solutions Institute
Drexel University
Raj’s research work examines consumer experiences, and the effects of price and other marketing communications on consumer decision making. In addition to traditional methods, his current interdisciplinary research involves neuroimaging (fNIR: functional near infrared spectroscopy, and EEG) and other physiological tools to test predictions. His work has been cited by national and local media outlets, and he has co-authored a book and published in multiple academic and practitioner business journals. He has been recognized as an outstanding teacher by the Academy of Marketing Science and the Marketing Management Association. Previously, Raj held managerial positions with McKinsey, Unilever, HCL Technologies and Suzuki Motors.

Ali Group 
Alto-Shaam, Inc.
Beyond Meat
The Coca-Cola Company
Compass Group
elite | studio e
Emerald Brand
Grubhub Campus
Guckenheimer Powered by ISS
Hobart Food Equipment Group
Hoshizaki America, Inc.
Keurig Dr Pepper
Kitchens To Go
Lavazza Professional 
Mondelez International Foodservice
Panasonic Food Service 
PepsiCo, Inc. 
RC Fine Foods
Segafredo Zanetti 
Tyson Foods
Vivreau Water