A perfect setting to regather our SHFM family. This is a true homecoming event – don’t miss it!

Nestled at the tip of a barrier island off the Florida coast, this beautiful Omni Amelia Island Resort offers luxurious oceanfront accommodations with unparalleled views of the Atlantic Ocean, world-class resort pools, championship golf and a full-service spa. Whether you prefer to stroll 3.5 miles of pristine beach, spend the day kayaking through Amelia Island’s preserved marshlands or tee off on one of our award-winning golf courses, you’ll never run out of adventure in this idyllic destination.
Our special conference room rate is $219 plus resort fee and tax. Book your stay at the Omni Amelia Island, below or call 1-800-843-6664 (reference the "SHFM National Conference") to receive the discounted group rate.

Resort fee at the Omni includes:
  • Unlimited internet access in guest room and lobby
  • Unlimited use of health & fitness center
  • Two bottles of water
  • Seasonal poolside amenities
  • Resort beach access
  • Golf driving range privileges and one bucket of range balls

Omni Amelia Island Resort

39 Beach Lagoon Road
Fernandina Beach, Florida, 32034
Reservation Desk: 1-800-843-6664
Hotel Check-In: 4:00 p.m.| Hotel Check-Out: 11:00 a.m.
The cut-off date for hotel reservations at the conference rate is Friday, November 5, 2021. After this date, the hotel will honor reservations on a space and rate availability basis.
We encourage you to book reservations at your earliest opportunity.


The tranquility of an uncrowded beach. The allure of wide-open outdoor spaces. Amelia Island has everything you’re looking for. Explore the island’s enchanted rivers, marshes and greenways, and embrace the wonders of nature. Amelia Island, with its quaint charm, has been a beloved destination for generations.
The sand a little softer. The air a little crisper. Come make new memories with your SHFM family!


The distance from Jacksonville International Airport to the hotel is 30 miles. Cost for a one-way taxi to the Omni Amelia Island is approximately $65 each way. If you have not yet arranged transportation from the airport to the hotel, the Omni’s website lists the following two options:

Dana's Limousine and Transportation Service: (904) 744-3333

Front Runner Transportation: (904) 714-1277