Join the Best of the Best in Our Industry… Register Today


The conference registration fee includes the cost of attendance at all general sessions, innovation showcase and networking events.
Complimentary - Benefit of Membership! 
Non-Member $150

We recommend attendees register by Friday, November 20 to ensure they will have ample time to access and become familiar with the virtual platform. Please see the important message below at NEW THIS YEAR! – you will be required to log in to the virtual platform to participate in conference activities.

If you do not wish to register online, you may download the registration form and submit by:
  • Email: 
  • Mail: 326 East Main Street | Louisville, KY 40202
Please note: No registration will be processed without proper payment accompanying the registration form. After your registration form has been processed, SHFM Headquarters will send you a confirmation email. To be sure you don't miss out on registration correspondence, 'whitelist' today.

Cancellation: Cancellations submitted in writing to SHFM by Friday, November 13, 2020 will be refunded. There will be no refunds for cancellations received after this date. “No Shows” will be charged at the full conference rate. 

If you need to make changes to your registration or have any questions regarding the registration process, contact us.


Not a member yet?  Join SHFM now and save up to $150 on your conference registration! You will also receive an extended membership period through December 31, 2021. Join and register for the conference today, contact or call 502-574-9931.


More than a Benefit: Hospitality – A Workplace Imperative
Against the backdrop of a pandemic, this year’s conference theme of hospitality as a workplace imperative takes on new significance. More than ever, it is changing to meet corporate America’s needs today and will influence industry benchmarks tomorrow.
With SHFM members at the forefront of workplace hospitality, they are uniquely positioned to address this important business issue at national conference.

Join your SHFM family for:
  • Opening Keynoter Simon Bailey
  • Sessions that Explore People and Operational Imperatives
  • Opportunities to Connect Face-to-Face with Exhibitors
  • Virtual Networking Lounges & Events 
  • Closing Keynoter Peter Merrett


After you register – don’t forget to “Log-In” in November
After your registration has been processed, SHFM Headquarters will send you a confirmation email. To participate in conference activities this year, we are requiring you to log-in to the virtual platform. Registered attendees will receive a unique email invitation to the platform with log-in instructions, starting in mid-November. Take advantage of the early access and log-in so you can design your virtual profile, explore the conference platform and book appointments with Innovation Showcase exhibitors. Get more information about the virtual platform here!


SHFM’s CPC committed their time and expertise to developing a curated, virtual experience and we applaud their dedication and flexibility over the last year.
Rob Gordon, American Express
President Elect
Damian Monticello, Florida Blue – A Guidewell Company
Conference Chair
Rob Gebhardt, JLL
Conference Co-Chair
Jeff Becker, Compass Group
Betsy Kline, Aramark
Shayne Varnum, Hobart Food Equipment Group
  Planning Members
Dennis Bell, Tyson Foods, Inc.
Amanda Beni, HMG Plus, Inc.
Midgie Cajayon, World Bank Group
Joanna Dissin, JLL
Justin Drew
Steven Hayward, Guckenheimer Powered by ISS
Sara Keller, Cushman & Wakefield
Kelly Killian, Foodservice Equipment Reports / FER Media LLC
Heather Leanna, International Monetary Fund
Kristine Mosley, The Coca-Cola Company
Danielle Pedersen, Vivreau Advanced Water Systems
Susannah Ryan, PepsiCo
Chris Sauter, Sodexo
Sandy Smith
Joseph Ventrice, Morgan Stanley
Raquel Weiss Fusco, elite | studio e
Davin Wickstrom, Vivreau Advanced Water Systems
Bob Wolkom, Innovative Hospitality Solutions, Inc.



Distributing Publications and Promotional Materials
Distribution of brochures, fact sheets, advertising, industry publications and promotional materials is not allowed during the conference except for companies participating in the official conference sponsorship program. Distribution of these materials by sponsors is allowed only within the guidelines of the sponsorship program.

Scheduling Non-SHFM Functions
Events that conflict with officially sponsored SHFM events or educational programming are not allowed during the conference. This includes 1:1 video calls, exhibitor appointments, focus groups or similar events.

Continuing Education Credits
The conference program has been approved for 9 continuing education credits from the Foodservice Consultants Society International (FCSI).

SHFM will record sessions and take photos of the virtual conference. By registering, you acknowledge and agree that these photos are for SHFM use only and may appear on the SHFM Website, newsletter, social media outlets, or other future SHFM promotional material. 



For more information about the conference, contact SHFM Headquarters:
General Questions (including Registration and Membership)Jessica | (502) 574-9931
Sponsorship Opportunities – Michelle Romero | | (502) 574-9036
Media Inquiries – Tony Butler | (502) 574-9951



The SHFM National Conference is going virtual! Your online conference pass will give you exclusive access to

  • All general sessions streamed live & on-demand (30+ days)

  • Interactive exchanges with colleagues, speakers and panels

  • Countless networking opportunities

Get more information about the virtual platform here!