PRESENTERS & FEATURED CHEF

Julie Rice
Co-Founder of SoulCycle, Partner of WeWork 
Transform Industries – Create Communities
OPENING KEYNOTE – WEDNESDAY, SEPTEMBER 18


 
Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. She served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017.

Julie's life's work has been about building community and she brings that focus to her new role at WeWork. At WeWork, she is approaching everything through the lens of community – she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.

Julie lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker. She is a board member of the Public Theatre and WeightWatchers, as well as an advisor to the women’s club, The Wing.
Kelly Killian (Moderator)
Chief Content Officer and Editor-in-Chief, Foodservice Equipment Reports / FER Media LLC
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Tracking developments and innovations in the restaurant industry, Kelly Killian leads the editorial direction of Foodservice Equipment Reports magazine. She brings years of foodservice industry knowledge from her previous roles as director of the Foodservice Content Group at Winsight (overseeing the editorial teams for Restaurant Business and FoodService Director) and editor-in-chief of Restaurants & Institutions magazine. Kelly’s diverse background also includes covering topics from personal finance to real estate. She studied English at the University of California, Berkeley and is an alumnus of the Radcliffe Publishing Course (now at Columbia University).
Danielle Pedersen
Business Development Manager, Briggo
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Danielle is a Business Development Manager for Briggo, expanding Briggo’s presence across the country. She began her career in foodservice selling and installing equipment for growing fast casual chains from coast to coast. Since joining Briggo, Danielle has focused on interacting with customers and clients, creating both relationships and great experiences—one cup of coffee at a time.
Corey Silverstein
General Manager, Flik Hospitality Group
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Corey has an Associate’s degree in culinary arts & Bachelor’s degree in hospitality management from Johnson & Wales University. He has been with Flik for over ten years and served in various management positions. Some of the accounts Corey has managed are Kirkland & Ellis LLP, American Express & Morgan Lewis LLP. In his current role, he oversees Morgan Lewis’s conference/event catering, café pantry services. Currently, Corey is part of the 2019 SHFM Rising Star program. Recently, he served on the SHFM Critical Issues Conference Advisory Group for 2019 and was named Advisory Group co-chair for 2020. Corey plans to continue to be an active member of SHFM as he moves his career forward in the hospitality industry.
Rachel Telschow
Area General Manager, Sodexo Corporate Services
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Rachel is an Area General Manager for Sodexo Corporate Services serving the Wisconsin and Illinois markets. She began her career with Sodexo as a Registered Dietitian, utilizing her Master of Science in Nutrition, before returning to school to earn her MBA in finance and a subsequent promotion to General Manager. During Rachel's first year as a General Manager, her units increased operating profit by 501% over prior year, financially turning a key account around and obtaining a contract extension. As her scope of responsibilities has expanded, she has excelled at developing cost and pricing models to ensure Sodexo’s success and played her part in winning new accounts in the region.
Brisbane Vaillancourt
Vice President Operations, Aramark
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Brisbane has an extensive background in operations, training, openings, research and development, marketing, quality and innovation. She began her hospitality career with Margaritas Management Group, a privately owned, 28 unit restaurant chain for 12 years. During Brisbane's tenure with MMG, she was able to move up the ranks from a server to Vice President of Operations. She was an influential part of helping the organization grow from 15 to 28 restaurants. Additionally, Brisbane was also part of developing a second concept that was introduced in late 2015. 
 
In 2016, Brisbane accepted a District Manager role with Aramark, leading ten corporate dining clients. In this role, she led a few financial turnarounds, improving annualized profitability in those accounts. In 2018, Brisbane was the recipient of the Aramark Star of Excellence Award and SHFM Rising Star award. In February 2019, she was promoted to Vice President of Operations for Lifeworks, a premium brand within Aramark. Brisbane holds a BS in Marketing from Central Connecticut State University.
Michiel Bakker
Director of Global Programs for Real Estate & Workplace Services, Google
Embracing Change – Engaging the Future
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Michiel Bakker leads Google’s renowned workplace programs and services such as food, transportation, events, sustainability and fitness and well-being. He is focused on providing integrated workplace services and experiences that enable Google and Googlers to thrive.
 
From 2012 to 2017, Michiel led Google’s Food Program, supporting all foodservice-related activities and initiatives for Google’s global community as well as developing internal and external partnerships to explore and tackle the challenges and opportunities in the broader food systems. Before joining Google, he spent 17 great years with Starwood Hotels & Resorts Worldwide Inc. in various roles.
 
Michiel continues to be very involved in the ever-evolving and growing intersection of food, health, and sustainability through various roles and organizations around the world such as the Culinary Institute of America’s Menus of Change Business Leadership Council, the EAT Forum Advisory Board and the Yale School of Management Center for Customer Insights' Advisory Board.
Jerry White (Moderator)
Associate Publisher, PLATE Magazine  
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19
 


Jerry White’s entire business career has been and remains closely tied to the restaurant industry, particularly the onsite foodservice marketplace. The key to his success has been in relationship-building—bridging foodservice and hospitality communities, and in supporting individuals, agencies, and companies as they seek to work more closely with restaurateurs, chefs, foodservice operators and their professional associations. 
 
Jerry has worked in operations, foodservice distribution, and then media sales, holding top sales and management positions with several leading food media companies during the past 35+ years. He joined the team at Plate magazine in early 2010 as associate publisher, and continues to provide solutions and opportunities for manufacturers and organizations as they anticipate tomorrow’s industry challenges. 
Barbara Boden
MD Global Amenity Services, JPMorgan Chase & Co.
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19


 
Barbara Boden is a Managing Director, responsible for Global Amenity Services at JPMorgan Chase & Co.  She has been with the firm since 2001, starting in Chicago at the predecessor company, Bank One, as Vice President of Dining Services. She moved to NYC in 2004, during the merger with JPMorgan Chase, to manage Dining Services and to form a global model. Over the years, Barbara’s responsibilities continued to grow, adding conference centers, executive reception and concierge services as well as expanding and creating a global standard for these functions. Her current team consists of 225 employees and 2000+ vendor staff managing services in twenty countries.
 
Prior to JPMorgan Chase, Barbara worked for several organizations in sales and marketing with most of that experience in the restaurant and foodservice sectors. She has a Bachelor of Arts from Lynchburg College and a certificate in Executive Education from Smith College. This is Barbara’s 18th year with SHFM where she has served as a former board member. In NYC she is also a member of the Women’s Bond Club which is dedicated to "Women Helping Women" in the financial services industry. Barbara is married and splits her time between NYC and Long Island.
Mark Freeman
Global Strategic Manager for Foodservice, Ford Motor Company
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19


 
Mark Freeman is a leader, innovator and disrupter in the corporate foodservice industry. Feeding employees in the corporate environment has changed over the years and his constant quest for the next best thing drives his passion. Mark was the innovative force behind the highly acclaimed and award-winning foodservice program at Microsoft Corporation. After spending 13 years at Microsoft, he moved to the Ford Motor Company where he holds the title of Global Strategic Manager for Foodservice.
 
Mark’s passions are focused on food transparency, food waste and Slow Food initiatives that promote good, clean and fair food and transparency of the food chain including indoor hydroponic and vertical growing. In addition, he feels strongly about technologies of the future that increase experiences to the customer, circular economies that use waste from something as fuel for something else, and numerous initiatives related to driving innovation and disrupting current myths about how things “should” be done.
Elicia Young
Sr. Program Manager, Intuit
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19
 


From computers to cafés, Elicia Young transformed a successful 20-year career in accounting and technology when joining Intuit’s Workplace Services team in 2014. Her role leading café and fitness programs across the company’s North American locations, was not only the start of a wildly different professional path, but the beginning of her personal passion of connecting people with food to create great experiences.
 
Elicia’s mission is to enable Intuit’s workforce to power prosperity around the world. Her work is fueled by crafting collaborative partnerships with external providers who together, pursue her vision of awesome food and fitness experiences. She also learns from peer tech companies who are increasingly investing in amenities as a way to retain and attract top talent in a fiercely competitive market. Elicia holds a bachelor’s degree in Business Administration with a minor in Computer Studies from Webster University.

FEATURED CHEF

 
Chef Makini Howell
Chef/ Owner of Plum Restaurants (@MakiniHowell)
Industry Networking Event – TUESDAY, SEPTEMBER 17


Owner of Makini Howell Plum Vegan Restaurants, Chef Makini is a lifelong vegan, chef, restaurateur, community leader and plant-based food advocate. Since 2009, Makini’s flagship restaurant, Plum Bistro, has grown from its tiny footprint in Seattle’s vibrant Capitol Hill Neighborhood into an international plant-loving food movement. She has had the unique opportunity to serve as Chef to the stars, cooking for celebrities such as Stevie Wonder, Serena Williams and Queen Latifah. Makini is also a culinary advisor for companies like Google where she helps chefs develop new, plant-forward food programs.
 
Makini’s passion for building community through a shared love of food has led her to create recipes beyond the commercial kitchen. Her cookbook makes it easy for anyone to create delicious and satisfying plant-based food at home. Makini has made veganism an inclusive, elevated and personal experience.


 

PRESENTERS & FEATURED CHEF

Julie Rice
Co-Founder of SoulCycle, Partner of WeWork 
Transform Industries – Create Communities
OPENING KEYNOTE – WEDNESDAY, SEPTEMBER 18


 
Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. She served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017.

Julie's life's work has been about building community and she brings that focus to her new role at WeWork. At WeWork, she is approaching everything through the lens of community – she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.

Julie lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker. She is a board member of the Public Theatre and WeightWatchers, as well as an advisor to the women’s club, The Wing.
Kelly Killian (Moderator)
Chief Content Officer and Editor-in-Chief, Foodservice Equipment Reports / FER Media LLC
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Tracking developments and innovations in the restaurant industry, Kelly Killian leads the editorial direction of Foodservice Equipment Reports magazine. She brings years of foodservice industry knowledge from her previous roles as director of the Foodservice Content Group at Winsight (overseeing the editorial teams for Restaurant Business and FoodService Director) and editor-in-chief of Restaurants & Institutions magazine. Kelly’s diverse background also includes covering topics from personal finance to real estate. She studied English at the University of California, Berkeley and is an alumnus of the Radcliffe Publishing Course (now at Columbia University).
Danielle Pedersen
Business Development Manager, Briggo
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Danielle is a Business Development Manager for Briggo, expanding Briggo’s presence across the country. She began her career in foodservice selling and installing equipment for growing fast casual chains from coast to coast. Since joining Briggo, Danielle has focused on interacting with customers and clients, creating both relationships and great experiences—one cup of coffee at a time.
Corey Silverstein
General Manager, Flik Hospitality Group
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Corey has an Associate’s degree in culinary arts & Bachelor’s degree in hospitality management from Johnson & Wales University. He has been with Flik for over ten years and served in various management positions. Some of the accounts Corey has managed are Kirkland & Ellis LLP, American Express & Morgan Lewis LLP. In his current role, he oversees Morgan Lewis’s conference/event catering, café pantry services. Currently, Corey is part of the 2019 SHFM Rising Star program. Recently, he served on the SHFM Critical Issues Conference Advisory Group for 2019 and was named Advisory Group co-chair for 2020. Corey plans to continue to be an active member of SHFM as he moves his career forward in the hospitality industry.
Rachel Telschow
Area General Manager, Sodexo Corporate Services
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Rachel is an Area General Manager for Sodexo Corporate Services serving the Wisconsin and Illinois markets. She began her career with Sodexo as a Registered Dietitian, utilizing her Master of Science in Nutrition, before returning to school to earn her MBA in finance and a subsequent promotion to General Manager. During Rachel's first year as a General Manager, her units increased operating profit by 501% over prior year, financially turning a key account around and obtaining a contract extension. As her scope of responsibilities has expanded, she has excelled at developing cost and pricing models to ensure Sodexo’s success and played her part in winning new accounts in the region.
Brisbane Vaillancourt
Vice President Operations, Aramark
The Future Workforce: Attracting and Retaining the Best Young Talent
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Brisbane has an extensive background in operations, training, openings, research and development, marketing, quality and innovation. She began her hospitality career with Margaritas Management Group, a privately owned, 28 unit restaurant chain for 12 years. During Brisbane's tenure with MMG, she was able to move up the ranks from a server to Vice President of Operations. She was an influential part of helping the organization grow from 15 to 28 restaurants. Additionally, Brisbane was also part of developing a second concept that was introduced in late 2015. 
 
In 2016, Brisbane accepted a District Manager role with Aramark, leading ten corporate dining clients. In this role, she led a few financial turnarounds, improving annualized profitability in those accounts. In 2018, Brisbane was the recipient of the Aramark Star of Excellence Award and SHFM Rising Star award. In February 2019, she was promoted to Vice President of Operations for Lifeworks, a premium brand within Aramark. Brisbane holds a BS in Marketing from Central Connecticut State University.
Michiel Bakker
Director of Global Programs for Real Estate & Workplace Services, Google
Embracing Change – Engaging the Future
GENERAL SESSION – THURSDAY, SEPTEMBER 19



Michiel Bakker leads Google’s renowned workplace programs and services such as food, transportation, events, sustainability and fitness and well-being. He is focused on providing integrated workplace services and experiences that enable Google and Googlers to thrive.
 
From 2012 to 2017, Michiel led Google’s Food Program, supporting all foodservice-related activities and initiatives for Google’s global community as well as developing internal and external partnerships to explore and tackle the challenges and opportunities in the broader food systems. Before joining Google, he spent 17 great years with Starwood Hotels & Resorts Worldwide Inc. in various roles.
 
Michiel continues to be very involved in the ever-evolving and growing intersection of food, health, and sustainability through various roles and organizations around the world such as the Culinary Institute of America’s Menus of Change Business Leadership Council, the EAT Forum Advisory Board and the Yale School of Management Center for Customer Insights' Advisory Board.
Jerry White (Moderator)
Associate Publisher, PLATE Magazine  
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19
 


Jerry White’s entire business career has been and remains closely tied to the restaurant industry, particularly the onsite foodservice marketplace. The key to his success has been in relationship-building—bridging foodservice and hospitality communities, and in supporting individuals, agencies, and companies as they seek to work more closely with restaurateurs, chefs, foodservice operators and their professional associations. 
 
Jerry has worked in operations, foodservice distribution, and then media sales, holding top sales and management positions with several leading food media companies during the past 35+ years. He joined the team at Plate magazine in early 2010 as associate publisher, and continues to provide solutions and opportunities for manufacturers and organizations as they anticipate tomorrow’s industry challenges. 
Barbara Boden
MD Global Amenity Services, JPMorgan Chase & Co.
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19


 
Barbara Boden is a Managing Director, responsible for Global Amenity Services at JPMorgan Chase & Co.  She has been with the firm since 2001, starting in Chicago at the predecessor company, Bank One, as Vice President of Dining Services. She moved to NYC in 2004, during the merger with JPMorgan Chase, to manage Dining Services and to form a global model. Over the years, Barbara’s responsibilities continued to grow, adding conference centers, executive reception and concierge services as well as expanding and creating a global standard for these functions. Her current team consists of 225 employees and 2000+ vendor staff managing services in twenty countries.
 
Prior to JPMorgan Chase, Barbara worked for several organizations in sales and marketing with most of that experience in the restaurant and foodservice sectors. She has a Bachelor of Arts from Lynchburg College and a certificate in Executive Education from Smith College. This is Barbara’s 18th year with SHFM where she has served as a former board member. In NYC she is also a member of the Women’s Bond Club which is dedicated to "Women Helping Women" in the financial services industry. Barbara is married and splits her time between NYC and Long Island.
Mark Freeman
Global Strategic Manager for Foodservice, Ford Motor Company
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19


 
Mark Freeman is a leader, innovator and disrupter in the corporate foodservice industry. Feeding employees in the corporate environment has changed over the years and his constant quest for the next best thing drives his passion. Mark was the innovative force behind the highly acclaimed and award-winning foodservice program at Microsoft Corporation. After spending 13 years at Microsoft, he moved to the Ford Motor Company where he holds the title of Global Strategic Manager for Foodservice.
 
Mark’s passions are focused on food transparency, food waste and Slow Food initiatives that promote good, clean and fair food and transparency of the food chain including indoor hydroponic and vertical growing. In addition, he feels strongly about technologies of the future that increase experiences to the customer, circular economies that use waste from something as fuel for something else, and numerous initiatives related to driving innovation and disrupting current myths about how things “should” be done.
Elicia Young
Sr. Program Manager, Intuit
At the Crossroads: Transforming Workplace Hospitality
GENERAL SESSION – THURSDAY, SEPTEMBER 19
 


From computers to cafés, Elicia Young transformed a successful 20-year career in accounting and technology when joining Intuit’s Workplace Services team in 2014. Her role leading café and fitness programs across the company’s North American locations, was not only the start of a wildly different professional path, but the beginning of her personal passion of connecting people with food to create great experiences.
 
Elicia’s mission is to enable Intuit’s workforce to power prosperity around the world. Her work is fueled by crafting collaborative partnerships with external providers who together, pursue her vision of awesome food and fitness experiences. She also learns from peer tech companies who are increasingly investing in amenities as a way to retain and attract top talent in a fiercely competitive market. Elicia holds a bachelor’s degree in Business Administration with a minor in Computer Studies from Webster University.

FEATURED CHEF

 
Chef Makini Howell
Chef/ Owner of Plum Restaurants (@MakiniHowell)
Industry Networking Event – TUESDAY, SEPTEMBER 17


Owner of Makini Howell Plum Vegan Restaurants, Chef Makini is a lifelong vegan, chef, restaurateur, community leader and plant-based food advocate. Since 2009, Makini’s flagship restaurant, Plum Bistro, has grown from its tiny footprint in Seattle’s vibrant Capitol Hill Neighborhood into an international plant-loving food movement. She has had the unique opportunity to serve as Chef to the stars, cooking for celebrities such as Stevie Wonder, Serena Williams and Queen Latifah. Makini is also a culinary advisor for companies like Google where she helps chefs develop new, plant-forward food programs.
 
Makini’s passion for building community through a shared love of food has led her to create recipes beyond the commercial kitchen. Her cookbook makes it easy for anyone to create delicious and satisfying plant-based food at home. Makini has made veganism an inclusive, elevated and personal experience.